COMMITTED TO GREENER BEAUTY FOR MORE OF US

As a China’s leading hair brand, we have the opportunity to help create a positive impact by leading the way towards sustainable beauty that’s accessible to all.

green beauty
GREENER SCIENCES AND FORMULAS

In 2022, our formulas reached 82% of biodegradability*. 63 % of our ingredients are bio-based or derived from abundant minerals. By 2025, we will continue to create new high performing and respectful formulas for your hair and skin, powered by Green Sciences, such as biotechnologie.

MORE RECYCLED & RECYCLABLE PACKAGING

Since 2022, thanks to the use of recycled plastic, we saved 15,800 tons of first use plastic. 83% of our PET plastic comes from recylced materials.
By 2030, all our products will be made out of 100% recycled plastic and will be 100% recyclable, refillable or reusable.

green beauty
green beauty
MORE RENEWABLE ENERGIES

Since 2015, our plants and distribution centers have cut water by 20% and CO2 emissions by 32%. By 2025, 100% of our industrial sites will use renewable energy.

APPROVED BY CRUELTY FREE INTERNATIONAL

All Sevich products are officially approved by Cruelty Free International under the Leaping Bunny Programme, the leading organization working to end animal testing.

green beauty